Korea’s coffee industry has doubled over the past seven years, seeing an explosion in both import and consumption while catapulting Korea to its place as 11th largest coffee market in the world. South Koreans are now amongst the top global consumers of coffee, and the country is home to over 12,300 coffee shops. With the vast majority of Korea’s coffee imported from overseas, and the emergence of a taste for new varieties of hot and cold beverage, the Korean coffee industry is certainly an exciting place to be. Along with the massive expansion of Korea’s coffee market, Coffee Expo Seoul has doubled it’s size in 3 years from it’s first launch in 2012. Starting from 82 participants, Coffee Expo Seoul is expecting 150 exhibitors in its next edition.
Coffee Expo Seoul is the one and only exhibition in the country co-hosted with the Korean Coffee Association. Due to the cooperation of a leading exhibition organizer and a leading association of the industry, Coffee Expo Seoul is able to introduce qualified local buyers to the overseas participants. Coffee Expo Seoul brings together the best in coffee and coffee related products from around the globe while providing a platform for gathering all the major people in the Korean Coffee Industry.
Countries hoping to bring multiple exhibitors to the Coffee Expo Seoul can receive benefits such as hotel and tour arrangements, interpreter assistance, airfare specials, etc., by organizing a National Pavilion. The more exhibitors from a country, the higher the discounts!
In 2014 Coffee Expo Seoul welcomed the origin of coffee, ‘Ethiopia’, as the show’s first official guest country. Participating as official guest country is an unbeatable way for a strong coffee market to further promote their coffees and culture, and meet local buyers, at Coffee Expo Seoul. In 2017, Indonesia was starred as the Guest Country.
You will find much more than just an exhibition at Coffee Expo Seoul! See, taste and explore coffee via a diverse range of concurrent events such as the 2017 World Superbarista Championships, Mint Label New Product Showcase, Seminars, Workshops, and more.
As the first coffee exhibition of the first half year, you can see the new items of the year at a single space and see the trend of the coffee industry in advance. Companies can shine a spotlight on their most contemporary or popular products in order to introduce them to a commercial audience.
Coffee Expo Seoul provides a special marketing stage for exhibitors to present new items and expand company branding via sessions and press conferences. Through this stage, participants can effectively and strategically market to their target audience.