LEARN ABOUT COFFEE EXPO SEOUL

Korea’s premier coffee industry and equipment trade show

同期活动

Detailed information of Concurrent Events of Coffee Expo Seoul 2017.

  • World Super Barista Championship (WSBC)
  • Mint Label New Product Showcase
  • Marketing Stage
  • Coffee Expo Seoul Conference

World Super Barista Championship (WSBC)

Dates: April 6 – 9, 2017
Location: Special  WSBC Event Area (Hall B)
Organizer: Korea Coffee Association (KCA)
Website: www.wsbc.coffee
Description: The 2017 Dalla Corte Mina World Super Barista Championship (WSBC) will be held at Coffee Expo Seoul 2017. Witness the skills of some of the world’s most talented baristas as they compete for the title of World Super Barista.

 

Mint Label New Product Showcase

Dates: April 6 – 9, 2017
Location: Between Exhibition Hall A & B
Organizer: Coex
Description: The special ‘Mint Label’ showcase will display a range of brand new products for the spring and summer of 2017. Mint Label is the perfect platform for start-up, small and medium sized businesses to display the latest and most innovative products, and for buyers to discover what’s new in the domestic and global coffee industry.

1. Beverage Brand, Bevercity (Beverage + City)
Introduction of 5 new fruit-base – Mango, Strawberry, Blueberry, Grapefruit, Kiwi
Company Name: SAMI Corporation
Website: http://samicorp.co.kr/en/

2. Davinci Mixology Syrup – 12 types
Company Name: ASPEN Korea
Website: aspenkorea.com

3. DIY Customizable character Cup
Company Name: SOMA
Website: http://blog.naver.com/designsoma

4. Nespresso – AGUILA 220
Company Name: NESPRESSO
Website: www.nespresso.com/pro/kr/en/home

5. SP-II SPECIAL PERFORMANCE & CAIMANO II
Company Name: METEORA
Website: www.meteora.co.kr

Marketing Stage

Dates: April 6 – 8, 2017
Location: Between Exhibition Hall A & B
Organizer: Coex
Description: The Marketing Stage is designed to provide companies with a space to make presentations, launch new products, and hold press conferences, and host specialized sessions to build and enhance their company’s brand. Situated right inside the exhibition hall, the Marketing Stage is convenient way for exhibitors to reach their desired target market in a creative setting.

SESSION DATE/TIME COMPANY/ASSOCIATION TOPIC
SESSION 1 4. 6 (Thu)
11:00~13:00
Guest Country Session
(Indonesia)
Introduction of
various Indonesian coffee
SESSION 2 4. 6 (Thu)
14:00~16:00
Nespresso Demonstration
and Tasting EventShipping:Tax:
Nespresso Demonstration
and Tasting Event
SESSION 3 4. 7 (Fri)
11:00~13:00
SESSION 4 4. 7 (Fri)
14:00~16:00
SESSION 5 4. 8 (Sat)
11:00~13:00
Award-Winning Barista Talk Show Meet with
Korean Award-Winning Baristas
SESSION 6 4. 8 (Sat)
14:00~16:00
Almond Breeze
Tasting Event
Part 1 (14:00)
Introduction of home cafe recipe
and making almond latte
with supermodel Haena SongPart 2 (15:00)
Introduction of recipe
that can be differentiated
in the intense coffee shop market

Coffee Expo Seoul Conference

Dates: April 6 – 9, 2017
Location: Coex Meeting Rooms (Various)
Organizer: Coex, Korea Coffee Association
Description: A variety of educational seminars, information and marketing sessions, and hands-on workshops will be available for participants to Coffee Expo Seoul.

4/6 (Thursday)
Controlling flavors through roasting process
Lecturer Sung Joo Hyun
– GOM Coffee Campus
– Owner, Coffeegom
(Fresh Seasonal Coffee)
Time / Place 11:00~12:30 / Room #310
Lecture content Distinguish and learn about characteristics
of each coffee roasting stages,
and find out tips on
how to refine roasting profile.
Capacity 20 people
Current “Bean-to-Bar” Chocolate Status and Korea Market Prospects
Lecturer Ki Wook Shin
– Chairman, The Roasting Master
– Director, Café GRIDAGGUM
– Author, ‘Coffee Masterclass’,
‘Café Practical Manual’
Time / Place 14:00~15:30 / Room #311
Lecture content Discover the status of
“Bean-to-Bar” chocolate and
its prospects in the Korean market
Capacity 20 people
SCENTONE Coffee Flavorist Foundation (SCENTONE Coffee FlavoristQualification Process) Additional cost: 140,000 KRW
Lecturer Joong Hyuck An
– Co-founder, SCENTONE
– Coca-Cola Georgia Coffee Product Developer, Coca-Cola Water Chemist
Time / Place 11:00~12:30 / Room #311
14:00~15:30 / Room #310
Lecture content Train to identify, characterize,
and describe the characteristics
of coffee using SCENTONE’s unique
scientific flavor analysis technology.
Find personal nuances from
the signature scents found
in coffee’s 9 critical categories.
Capacity 20 people
4/7 (Friday)
Exploring differences in coffee through water tasting
Lecturer Yeong Jun Cho
-Co-founder, GOM Coffee Campus
-Editor, prism.coffee
Time / Place 11:00~12:30 / Room #310
Lecture content Experience the difference in the taste
of coffee resulting from variation
in the mineral composition,
and understand the most basic ingredient
of coffee – water.
Capacity 20 people
Study of easily overlooked, but important latte art skills
Lecturer Dae Geun Kim
-2017 KCGSC WCCK
-Education Team Leader, Daily Roast Coffee & Black in Lab
Time / Place 14:00~15:30 / Room #311
Lecture content Learn about easily overlooked,
but important latte art skills
by looking back at the basics
Capacity 20 people
SCENTONE Coffee Flavorist Foundation
(SCENTONE Coffee Flavorist Qualification Process) Additional cost: 140,000 KRW
Lecturer Joong Hyuck An
– Co-founder, SCENTONE
– Coca-Cola Georgia Coffee Product Developer,
Coca-Cola Water Chemist
Time / Place 11:00~12:30 / Room #311
14:00~15:30 / Room #310
Lecture content Train to identify, characterize,
and describe the characteristics
of coffee using SCENTONE’s unique
scientific flavor analysis technology.
Find personal nuances from
the signature scents found
in coffee’s 9 critical categories.
Capacity 20 people
4/8 (Saturday)
Successful operation know-how of cafe entrepreneurship
Lecturer Seong Min Jo
-Owner, Café Humming
-Author, ‘I like small cafes than Starbucks’,
‘Success Manual for Small cafes’
Time / Place 11:00~12:30 / Room #310
Lecture content Learn tips on how to save
30 million won operating a small café
and how to win over customers through
emotional marketing
Capacity 20 people
Coffee Sensory Curve
Lecturer Won Jun Kim
-Head Trainer, GOM Coffee Campus
-Editor, prism.coffee
Time / Place 11:00~12:30 / Room#311
Lecture content Learn how to visualize various flavors
in a cup according to change in time.
Capacity
What is Roasting
Lecturer Seung Kwon Yoo
-New Wave Coffee Roasters
-Author, Roasting Craft
Time / Place 14:00~15:30 / Room #310
Lecture content Learn about basic coffee roasting
Capacity 20 people
Discovering the world’s coffee through Cupping
Lecturer Jong Ho Woo
-President, Coffee Cupping Association of Korea
-Korea Corodinator, SCA
(Specialty Coffee Association)
-Q Instructor
Time / Place 14:00~15:30 / Room #311
Lecture content Discover the world’s coffee tastes
through coffee cupping in differentiating
the taste of coffee.
Capacity 20 people
4/9 (Sunday)
Applying big data on sucessful cafe stories
Lecturer Hyun Young Jeong
-Department Head, LUSSO CK Corporations
Time / Place 11:00~12:30 / Room #310
Lecture content Quantitative analysis on sucessful
cafe stories using big data
Capacity 20 people
Changes in Espresso Extraction Trends and Practical Tips
Lecturer Won Jun Kim
-Head Trainer, GOM Coffee Campus
-Editor, prism.coffee
Time / Place 11:00~12:30 / Room #311
Lecture content Observation on the current trends
in expresso extraction and practical tips
for application at coffee bars
Capacity 20 people